Today, I went for an Evernote Sharing event in an incubator named Blk71. The event is more on user feedbacks and marketing. There are three thoughts to be highlighted.
1. Attending this kind of entrepreneur events is a very good approach for reaching out more contacts. Many people who have their own businesses or plan to build their own startups will come and attend this kind of events.There is one entrepreneur who shared his experience of how he used Evernote to design his own app. He got the chance to advertise his own app while sharing the experience. Another software developer shared how his company integrated Evernote's public API. He indeed shared a lot more on his own product rather than Evernote. During the break, I talked with two entrepreneurs. One is a NUS computer engineering alumni. He is now running his own retailing company on baby products. It works well as there weren't competitors in Singapore when he first started his business. Though there is no relationship between baby products and software engineering, it was good to know that he liked doing it. Another entrepreneur is a PHD who invented a sensors-based jacket which helps parents monitor their children's body temperatur by remotely control the jacket temperature. It doesn't sound to be a right problem to solve. But at least they utilizes both hardware and software, which is pretty cool. At the end of the events, there are also quite a number of entrepreneurs who shared name cards with the presenter. So it is a pretty nice way for sharing contacts and knowing more people.
2. Psychology matters. My friend who invited to this event is an Evernote fan. He has created almost 1,000 notes since he started to use iPad few months ago. He is very interested in Psychology and he raised several questions for Evernote in a Psychological point of view.
First question is about privacy. Unlike Google and Facebook which publicly utilizes users' data for targeted advertising, Evernote is more of a filter for a bunch of private data. That's why it makes more sense to utilize free-premium model rather than to sell advertisements like the big brothers. However, as the cloud is never secure enough to protect every data, it will never be trustful enough when a cloud-based company claim itself never use the users' data for commercial purposes. That's part of the reason why Instagram lost so many users when they changed their terms and conditions.
3. The combination of both the online stuffs with the offline stuffs(OTO). It was very interesting to know that Evernote worked together with a pen&paper company named "moleskine" which utilises color tags and convert them with digital tags. Digital applications are making things easier, but not necessarily making us smarter. There are some reasons why traditional medias cannot be replaced. One of the reason is that the smart devices are not able to provide all the possible functionalities a traditional media can provide. Human can receive a lot of rich data from their own sensors(eyes,ears,etc). Some of them are much more advanced than the digital sensors. However,there are a lot of restrictions on our own sensors which digital devices can help make into reality,like geolocation. That's where the augmented reality concept come. I may work some apps related to augmented reality in the IOS class next sem.