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Showing posts from July, 2016

Learning to operate a digital product

Things worth noting down. In the past two weeks, I've been trying very hard on the marketing strategy adoption for our newborn platform " Dadafish ". It's basically to solve the market place chicken and egg problem in a more cost-efficient manner. We start from the teacher acquisition: Location based Door to Door marketing(visit physical store based on locations).  Vertical domain marketing approach(research 2-3 subdomains and find the relevant hosts to host classes on Dadafish) So far, we've got quite a number of classes ongoing, ranging from arts/crafts, language, cooking, sports. For the time being, we focus a lot on language and arts/crafts. Classes coming in the next few weeks: 1. Classes conducted this week: Japanese writing class Chinese class for complete beginners Flower arrangement class   2. Class conducting next week: Japanese writing class French language exchange for complete beginners(3 groups) French language exchan