This week's highlight is the Golden Circle, an idea inspires us to think about WHY before proceeding to HOW and WHAT. It is easy to get lost if we only focus on what we are doing, how to do something but forget the reason why we are doing something. Great leaders think from inside out, while the others do the other way around. " People don't buy what you do, they buy why you do it." -- Simon Sinek One of the weakness some leaders have is that they don't believe sth strong enough. I pitched an idea on a mobile hospitality app which helps hotel admin to create promotional contents to the hotel guests. I wasn't clear enough about why I intended to make this app and I didn't successfully deliver my idea to the audience. In fact, I ended up identifying the wrong problem and presented quite badly during the pitching. I went back and rethought about the reason. WHY are you trying to make that app? There are three main reasons. Firstly, it helps those