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Showing posts from 2016

Learning to operate a digital product

Things worth noting down.

In the past two weeks, I've been trying very hard on the marketing strategy adoption for our newborn platform "Dadafish". It's basically to solve the market place chicken and egg problem in a more cost-efficient manner.

We start from the teacher acquisition:
Location based Door to Door marketing(visit physical store based on locations). Vertical domain marketing approach(research 2-3 subdomains and find the relevant hosts to host classes on Dadafish) So far, we've got quite a number of classes ongoing, ranging from arts/crafts, language, cooking, sports. For the time being, we focus a lot on language and arts/crafts. Classes coming in the next few weeks:

1. Classes conducted this week:
Japanese writing class Chinese class for complete beginnersFlower arrangement class
2. Class conducting next week:

Japanese writing classFrench language exchange for complete beginners(3 groups)French language exchange for immediate level(1 group)Chinese langu…

Thoughts

I've been working as a project manager on an interesting project named "Dadafish" for quite some time. The intention is to create a sharing economy platform for lifestyle teaching/learning. Put in a more straightforward way, an Airbnb for classes.



There is one assumption:  People are willing to pay to learn skills from amateur or semi-pros at a lower price.

Quite some ongoing arts classes in meetups are taught in cafe shops at 15-50SGD/session. It's an indirect validation of our assumption. There are also many free language classes in meetups and facebook groups. We did an experiment to validate the assumption by introducing a Japanese friend who's organizing a free meetup to teach Japanese. She doesn't have a certificate and she's currently teaching Japanese in meetups for free. The experiment class was charged at 15 SGD/h per person for a 3-4 pax group class. We posted the class and teacher info in a NUS student/alumni SNS group and three people signed …

Past and coming year

It's been a long time since the last blog update. A lot of things happened in the past year, mostly beyond my expectations.

1. First official startup -- Fooyo

Though I've been working with startups and individual entrepreneurs since school days, chances/courages didn't come into existence until this lean mobile team decided to work together.

It was hard, especially at the beginning when we've got nothing but hardcore ability to code mobile apps. For B2B solution providers, the primary resource is indeed customer relationships. None of us have business backgrounds, neither are we good at marketing or persuading people. The important thing is that we focus a lot on products-- the UI/UX design and development process optimisation.

Gradually, people who value our product development skills come to us. Mike's team in Minitheory is really awesome. We work together to deliver beautiful projects. One of the apps we worked together is Nibble, a food sharing app which has a …